Formstack Appoints New SVP of Sales and SVP of Global Marketing

Press Release
November 16, 2022

Former LogMeIn and InVision leaders join Formstack to accelerate growth and adoption of the company’s workflow automation platform

FISHERS, Ind. – November 16, 2022 – Formstack, a no-code workflow automation platform, today announced the appointment of Stephen Antuna as senior vice president of sales and Elle Woulfe as senior vice president of global marketing. Both leaders will join the Formstack executive leadership team and help lead the company’s go-to-market strategy. 

“A key part of our 2022 strategy has been strengthening our leadership team with the best of the best,” said Chris Byers, CEO of Formstack. “Steve’s track record in successfully leading revenue growth at leading software companies will be instrumental to Formstack’s growth trajectory. Elle is an accomplished and strategic marketing leader with expertise in building brands and expanding market leadership. I’m thrilled to have them both on board to help bring our platform to more organizations to help them automate manual processes, deliver solutions quicker, and realize greater efficiencies.” 

Stephen Antuna will help lead Formstack’s sales and go-to-market (GTM) strategy on a global scale. Antuna is a proven revenue leader with more than 20 years of experience building global sales and customer success teams. Before joining Formstack, Antuna was the chief revenue officer at Reggora, where he focused on GTM strategy leading sales, marketing and success. He also served as the vice president of sales at LogMeIn, where he led the GTM execution for more than 250 people across the global team of field sales, development, and implementations for LogMeIn’s customer engagement and support division. 

“Formstack is incredibly well positioned,” said Antuna. “Formstack has an impressive set of customers across several industries that are seeing true value from our platform. I’m excited to work with the GTM team to bring that value to even more customers across more industries.”

Elle Woulfe joins Formstack to lead the global marketing strategy, including brand, demand generation, business development, and product marketing. Before joining Formstack, Woulfe spent nearly three years at InVision, building high-performance marketing teams and delivering scalable, predictable revenue marketing strategies. Before InVision, she spent more than four years as the vice president of marketing at PathFactory. Woulfe was a Killer Content Award recipient and has appeared on the 40 Demand Marketing Game Changers and 20 Women to Watch in Sales Lead Management lists.

“As someone who has experience building high-performing marketing teams for B2B tech companies, it’s an honor to lead the Formstack marketing team,” said Woulfe. “I’m looking forward to delivering high-impact marketing strategies while continuing my passion for mentoring marketers and setting up teams for success.”

Formstack is currently hiring for positions across the company. To learn more or to apply, visit and check out #WeBuildWhatMatters on LinkedIn and Instagram to hear directly from employees on why they love working at Formstack. To learn more about Formstack, visit

About Formstack
Backed by PSG Equity and Silversmith Capital Partners, Formstack is a data capture and activation platform that makes automation workflows accessible to everyone, making companies productive so they can fulfill their purpose. Formstack offers drag-and-drop functionality, open API, and seamless integrations to streamline data collection, document generation, eSignature, and more. Formstack additionally offers a native Salesforce form solution to streamline how Salesforce users capture and update records. Whether you're a small business or a large enterprise, Formstack provides a single, customizable solution for all of your data collection and workflow needs. Launched in 2006, Formstack is trusted by over 32,000 organizations worldwide—including Kaiser Permanente, Shell, Shopify, Uber, and Netflix—to digitize what matters, automate workflows, and fix processes. To learn more, visit: